Welcome to Reel Developer

An indie game studio sharing the journey. Follow along for the ride.

$0 to $100K:
Building a Game Studio

Follow a solo developer's journey from zero to $100K. Weekly updates on building games, what's working, what's not, and lessons learned along the way.

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    About Reel Developer

    Welcome to Reel Developer!

    Reel Developer was started in 2022 by Daphne Link, with a simple idea: build games in public and share the journey.

    Fast forward to 2025, and the studio is relaunching with a renewed focus: go from $0 to building a profitable game studio. The first goal? Make $6k/month to cover basic living expenses and studio operating costs.

    Reel Developer isn't just about making games; it's also about helping indie developers establish their online presence through playbooks and cohort programs. Whether you're looking to build your social media following, set up your studio website, or create systems to ship your first game, we're here to help you get visible and start building.

    The founder is a software engineer by day and has been creating board games and card games her whole life. Now, she is focused on building digital games.

    Mission: Build a profitable game studio that makes fun games, while proving indie developers can make a living doing what they love, without the crunch culture.

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